Expert Amazon Advertising tailored to your brand.
Grow your revenue and profits with advertising strategies tailor-made for your brand, market and goals.
OUR 2021 AMAZON ADVERTISING RESULTS
Amazon Advertising Agency of Record
We have a proven track record of making advertising more profitable by increasing return on investment through out-of-the-box advertising strategies. In contrast to most PPC companies, we use no automated software. Every optimisation happens manually and is supervised or implemented by our Chief Of Amazon Advertising.
This takes more effort from our side, but we strongly believe that the human element is the key to exceptional results.
The Missing Piece To Your Puzzle
We’re the custom-fit Amazon extension of your company. When working together, we review market changes, trends, historical data and CPC’s across different ad categories in your niche. We start the collaboration with setting up long-term and short-term goals that fit into your broader marketing strategy.
Not everyone has the same needs. Your brand might be going through a growth phase and is in need of exposure and a permanent boost in organic ranking. This will require a different approach than an established brand with high organic ranking that’s attempting to optimise profits.
Transparency & Accountability
After defining our goals together, we’ll be in communication throughout the whole process. It’s like having a department in your company dedicated to Amazon. Your company becomes part of our slack channel or vice versa.
manual optimization
Call us old fashioned. We believe humans can interpret data and keywords in a way that software still cannot. Our human-first approach prevents you from wasting significant ad budget for ad campaign testing that is bound to fail.
You will receive monthly reporting on how the campaigns are performing versus our projected goals. We manage your ad budget as if it’s our own ad budget. That means we’re manually optimising weekly, follow-up closely and proactively kill campaigns before they bleed too much. This makes us a unique Amazon advertising agency of record.
Case Study
THE CHALLENGE
Madd Tools sells hooks and accessories for pegboard. This is a very competitive segment with high CPC’s dominated by Chinese sellers. Prices dropped every quarter and it was harder and harder for Madd Tools to stay profitable.
THE goal
Reduce ACOS from 49% to 28% without sacrificing revenue.
About the brand
Madd Tools manufactures thick pegboard hooks that fit snug in a pegboard and metal accessories such as shelves and baskets.
Category:
Industrial & Scientific
BUILDING STRONG FUNDAMENTS
Madd Tools has a strong selling point. Madd Tools hooks are thicker, and thus less likely to fall out of the board. We optimized the catalog reinforcing the unique selling points. We also set up a ‘list price’ giving the product the permanent impression of being discounted. These two actions significantly increased conversion rate. With conversion being higher, less clicks were needed to achieve a conversion. This left us with more room to roll out our new advertising strategy.
ALTERNATIVE AD STRATEGIES
- We dropped bids for existing Sponsored Product campaigns that performed below our baseline after the listing optimizations.
- We set up strategic Sponsored Brand Campaigns pointing to high-converting landing pages on the storefront.
- We created Sponsored Brand campaigns & Video campaigns for 2 top sellers where CPC was lower than with classic Sponsored Product ads and that had the margin to sustain.
- We set up campaigns where we bought placement on certain competing listings that had negative reviews regarding pain points that Madd Tools’ products solved.
WHAT ELSE?
THE RESULTS
The goal we set up together was to reduce ACOS from 49% to 25% without sacrificing revenue. After 3 months this goal was achieved. Madd Tools best sellers even managed to further lower BSR and sell more total units on a smaller ad budget.